The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show on the evening and give entrants an insight into why a winning entry was chosen.

Sante J. Achille

Search Marketing Consultant |

Sante Lives and works in Italy out of L’Aquila, a small medieval town close to Rome.

He has an engineering degree, has worked for major aerospace organizations including the European Space Agency (Noordwijk - Netherlands), and has been working on the web since the very beginning of the commercial World Wide Web in 1994.
With over 20 years of hands on experience, Sante has reviewed and optimized hundreds of websites and successfully cooperated with small local companies and large multi-national corporations, offering a wide spectrum of expertise essential to the success of a project.
Sante is a seasoned bi-lingual web marketing consultant offering services in organic placement, semantic search, paid search, and content creation, in both English and Italian.
Sante regularly attends and speaks at a number of search marketing conferences in Europe and teaches SEO and web technology related courses. Sante is the Majestic Brand Ambassador to Italy. 

Andre Alpar

CEO of PerformicsAKM3 Berlin |

Andre Alpar has been an important figure in the German online marketing industry for over 17 years and is a serial entrepreneur. He is also an engaged business angel with a portfolio of more than 30 companies. As a strategic online marketing consultant for Rocket Internet for over 3 years, he has had a leading role in shaping the international search marketing strategies for some of the most competitive internet startups in Europe. He is founder of the international search and content marketing agency AKM3 that became part of Performics and ZenithOptimedia late 2014. AKM3 has over 130 employees that allow offering services in 15 languages for most European countries and beyond. He has also initiated the online marketing conference OMCap in 2010 that annually welcomes over 750 participants, to further help unify and develop the European online community. 




Nick Andrews is the SEO Manager for the UK's 2nd largest department store,Debenhams, managing the UK & International SEO strategy via an in-house SEO team.

Commencing his professional search marketing career 7 years ago, Nick has undertaken several roles including Head of SEO for Dixon Jones' (Majestic) digital marketing agency in the UK and Head of Search for a London-based digital marketing agency. Nick's agency-side experience is very broad and has seen him work on large international SEO accounts for the likes of Vertbaudet, Equinix and Investec.

Lance Bachmann

President, |

Lance Bachmann is an American entrepreneur who has achieved success as a digital marketer. Lance Bachman is the Founder and President of Digital Agency, a full service, global digital marketing firm that helps businesses increase their online visibility through search engine optimization (SEO), pay-per-click (PPC) services, website design and development and social media optimization (SMO) and email marketing.

With Lance’s guidance, has earned its reputation as an industry-leader. Through the establishment of his work ethics and steadfast dedication to producing positive results, the company has received many accolades and awards, and is currently rated amongst the top 10 digital media agencies in the nation. Digital Agency services hundreds of clients across the globe, with millions in revenue, and is focused on delivering an unparalleled customer service experience and on establishing long-standing business relationships.

Jim Banks

Director of Paid Media |

Jim Banks is Director of Paid Media for award winning creative marketing agency Groove .

Jim ensures all Groove clients are at the cutting edge of paid media best practise and maximising ROI.

Jim bought his first paid media back in 1999 and has never looked back.

A returning judge for the European Search Awards, Jim also judged the US Search Awards and UK Search Awards in 2015.

Adriaan Boot

Founder Impactful and Senior PPC and web analytics consultant |

In 2013 Adriaan Boot founded his own digital marketing agency, Impactful. His agency mainly specializes in PPC, web analytics and tag management. Adriaan is very fanatic about PPC automation and has a ton of experience in automatic campaign setup and bid management through third party tools and AdWords scripts. Before Adriaan started his agency he led the PPC team of Compare Group managing multi-million euro’s of PPC budget for leading comparison engines in Europe (,, and Besides his passion for PPC Adriaan also has a passion for analytics. In the past years he managed many Google Analytics and tag management implementations for leading A-brands in The Netherlands.



I started SEO for real in 2004 by ranking 3rd in a SEO contest, but I come from a marketing and public relations background.  After discovering how to spam Google, I lived the life of super affiliate and clic whore until 2008 when I switched to the consulting side of the business.  Since then, I also started a speaker’s career and got more involved in the SEO community in France.  I am still running a few personal projects on the side, but my main focus is to rank high on Google for my clients.  Of course, I also embraced on other fields of search, especially SEA, Content Marketing and Social Media Marketing.

You can find me on my blog and

I’m playing a lot with video right now. Check my

Nicola Carey

Campaigns Manager, Majestic |

Nicky joined the Search industry in 2013 as Campaigns Manager for Majestic, a UK based development-led business that offers link intelligence. Responsible for all international events, Ambassador liaison and various marketing campaigns, (especially those in Europe), she has worked on digital marketing projects, business start-ups, and in both the public and private sector to help clients, and businesses optimise their potential.


Chief Digital Officer, Sensorwake |

Ronan is the Chief Digital Officer of Sensorwake  (, a French company launched by a 19 year-old entrepreneur called Guillaume ROLLAND. Discovered by Google, Sensorwake SAS created a scent clock allowing people to wake up happily without sound. At Sensorwake, Ronan is in charge of any activity dealing with digital. Ronan started his career within the web industry in 2005 as a blogger, then spent many years within different web agencies. He wrote 4 digital analytics books, including the first book about Google Tag Manager in the world. Expert in Search Engine Optimization by the French association SEO Camp. He got the Award of Achievement in Digital Analytics with reward in 2015 by the University of British Columbia. He is also in charge of digital marketing courses within universities and succeeded in placing many student teams within the TOP 50 of the Google Online Marketing Challenge, the biggest online marketing competition.

Jindřich Fáborský MSc.

Director of the Marketing Festival s.r.o. |

I’m a digital marketer, lecturer and owner of Marketing Festival. I believe in fair-play and that the main goal of an entrepreneurship is to provide added value. I always prefers quality over quantity, especially in education.

For the last three years I have been on a mission to make marketing conferences better. I have had enough of all those well-known stereotypes: Speakers and sponsors actually paying to talk at conferences, overtly general and recycled content, poor customer service and an overall lackluster atmosphere.

I think people (marketers) can demand more for the high price they often pay for a conference ticket. That's why I started Marketing Festival 3 years ago.

Pierre Far

Founder/CEO, Deliberate Digital Limited |

Pierre Far is the founder and CEO of Deliberate Digital, a digital strategy agency. Prior to founding Deliberate Digital, Pierre held several roles at Google and the technology sector in the UK, including product management, community management, innovation consulting, and online marketing. He's a regular speaker and author about technology topics.

Pierre has a Ph.D. in microbial genetics from the University of Cambridge, UK.



Gianluca Fiorelli is an SEO and Web Marketing Strategist, who operates in the Italian, Spanish and English speaking countries market.

Gianluca Fiorelli, who is in his 40's, is not the classic SEO who may claim to be part of the industry before the invention of Google.

To tell the truth, even in his geekiest dreams Gianluca never imagined that one day he would practice or even talk and write about SEO; not at all. In fact, Gianluca was working in the Entertainment industry in Italy, as Head of Programming for thematic Movie Channels in the D+ Digital Pay TV platform. Life though is unpredictable. In 2003, due to a much-unexpected twist of fate, Gianluca became the chief of the Web Department broadcast company he was working in at the time. Since then Gianluca Fiorelli has evolved from Web Project Manager to SEO and Web Marketing Consultant.

As a freelance and independent consultant, Gianluca has worked with a range of clients: from small to medium local businesses, Top 500 companies and startups. He also works regularly as independent consultant with bigger international SEO agencies.

As an active member of the SEO community, Gianluca Fiorelli is a Moz Global Associate and State of Digital blogger,  and speaks regularly on different marketing and search events (in three languages), offers in-company training sessions and he is occasionally contracted as an expert to give master classes in universities.

Richard Gregory

UK Industry Expert |

Richard is the former-MD of digital agency Latitude, co-founder of SAScon, and Manchester Digital council member.

With 18 years of digital expertise, Richard now advises agencies and start-ups on marketing and growth strategies.



Anders Hjorth is a digital native, entrepreneur and a frequent speaker and writer on Digital Marketing. He is the Founder of 2 Digital Marketing agencies in Paris: AZNOS [Content Marketing] and BDBL MEDIA [Biddable Media]. Before this, Anders was one of the co-founders of Pan-European Search agency Relevant Traffic and later COO at GroupM Search across EMEA. He has worked for a decade and a half across SEO, Paid Search, Affiliate, web development and hosting, domain names, consulting and more recently Social Media, Content Marketing and Inbound Marketing.

Jackie Hole




Yiğit Konur's professional career began in 2005 when he created his first profitable Website. During his second year he involved with the site, he continued researching articles explaining how to increase the search visibiltiy of site on Turkish. Then, he noticed that there were no Turkish articles about SEO. For this reason, he founded the first Turkish SEO blog at 2006. He used the blog to share his knowledge of SEO with visitors. Also, the site acquired a lot of subscribers in a short time which inspired Yiğit to start sharing his SEO expertise professionally. 

In 2010, he finally dropped out of school. He then started his first startup, turkish leading SEO agency, SEOzeo. Eventually, this company became the host of the first and only international SEO event in Turkey which is called SEOzone. Until 2014, they had such great names in SEO like Mike King, Aleyda Solis, Annie Cushing in two different events in Istanbul. These events hosted more than 600 people. SEOzeo is providing only SEO & inbound marketing consultancy with its 13 people team for leading brands in Turkey and some global brands like Pepsi & Momondo to succeed better in Turkish market. SEOzeo  is also creating some new web projects which is related to digital marketing ecosystem at two offices located in Istanbul and Ankara. Currently, Yiğit is working as Chief Executive Officer at SEOzeo.

Cezary Lech

Partner & Head of Marketing at |

The editor of the biggest polish website on internet marketing Sprawny.Marketing. He specializes in SEO audits, the optimization of big websites, as well as in new link building methods based on content marketing, social media and native advertising. He supervises SEO consulting in and also content marketing agency Since 2008 is an official Google training partner in Poland. Cezary is an organizer of marketing trainings across the whole country as well as  I ♥ Marketing conference and Search Marketing Day.






Miguel López is Director of MOV Marketing ( consultancy agency in Spain and the proud organizer of Professional SEO Congress (



Fernando Maciá Domene is the founder and CEO of Human Level Communications (, one of the leading online marketing and Search Engine Optimization (SEO) consulting firms in Spain and Latin America.

Fernando is the author of three books: SEO Advanced Techniques (2015), Online Marketing 2.0 (2013) and Advanced Web-positioning Techniques (2011), both published by Anaya Multimedia.

He has also co-authored several books that include Web Positioning (2006), Web Positioning 2009 Ed. (2009), Online Marketing (2010), Social Media Marketing (2011), and Web Positioning 2012 Ed. (2012), all published by Anaya Multimedia.

Fernando often lectures at both national and international conferences and seminars including the Search Marketing Expo, eShow, Online Marketing Expo, Search/WebCongress, FICOD, Feria de Tiendas Virtuales Walqa, and eShow, and  is currently a professor of various master's courses at institutions in Spain and Latin America.

Neil McKay

CEO Endless Gain |

Hi, I’m Neil and I’m passionate about helping organisations grow their businesses online by applying data, science and psychology. Our company Endless Gain is central to this passion.

For more than 15 years, I’ve been helping businesses here in the UK, Europe and USA grow their online profits. Today’s businesses must be more scientific in how they approach business growth and that’s where we can help. In addition, our approach to conversion optimisation enables companies to maximise their marketing channel investments.

James Murray


James Murray is the Search Advertising Lead for Microsoft UK. In his role he is responsible for managing relationships between Microsoft and its strategic partners as well as acting as an evangelist for the Bing Search platform and search advertising tools. James is fascinated by data and the insight it gives into consumer behaviour. He is a writer, speaker and thought leader in search and digital marketing being a regular contributor at industry events and widely quoted in the media.

Jon Myers

Senior Leader |

Jon is an experienced senior leader with over 19 years’ experience within the Digital Marketplace working for large corporate organisations to start ups within the sector. Having worked for Agency, Publisher and more recently the Ad Technology space Jon has a strong understanding of all sides of the market and very strong business and people connections across EMEA. Jon is recognised for his experience and thought leadership within the European online advertising industry. Having worked in Paid Search since its inception, many years SEO/Display/Social and as a regular speaker/moderator at conferences worldwide.

Norman Nielsen

Head of Content Marketing, Zalando |

Norman Nielsen has been head of content marketing at Zalando since 2012. After having his studies in Marketing and Innovation Management at the TU Berlin completed, he gained more than six years of experience in the online business before working at Zalando – starting with his own blogs and at several online portals of Holtzbrinck and Axel Springer. With his expertise in digital strategies and the management of innovations and big international teams, he is a regular speaker at conferences, such as SEOCampixx, SEOkomm, Search Conference or SMX



Search Marketing Manager of the consulting department in GT Idea and in charge of the project planning for the community gt. Keeps relations to industry events and writes on the main italian SEO blog.

He like to write on advanced topic and wrote on SemRush, Dejan SEO and Moz. He is particularly devoted to destroy the SEO misinformation and to make the web faster.

Studied Computer Science focusing on HCI and CAS, he is particularly passionate about design and making fun stuff for the sake of experimentation.

Florian Retzer

Search Advertising Evangelist, Microsoft |

Florian Retzer drives as a Product Evangelist the Bing & Bing Ads brand awareness in various forums, connects with advertisers, consumers and speaks frequently at industry events. He’s focusing on topics like data analysis and the multiple options search technology offers already today and will provide tomorrow.

Before joining Microsoft in early 2012, Florian worked for over 12 years in the advertising business. He started his career working for Global Media as a Key Account Manager, and held various leading positions in the rebranded Bigmouthmedia and LBi - always with a core focus on performance marketing and technology.

He remembers former times when dominated the paid search business and Google offered fixed pricing for top positioned Ads.

Born in Munich, he studied Civil Engineering and Geology – and loves besides travelling, enthusiasm, his family and his season tickets for Bayern Munich.

He doesn’t like: Monopolists, Ferengies and “no results” pages.

Sarah Seifermann

SEO Manager, CosmosDirekt |

Sarah is a thoroughbred SEO ever since she started her career within the field of search and social media marketing for a German online store in 2010.  Since 2012 Sarah has been working as SEO Manager at CosmosDirekt – one of the largest direct insurances in Germany and part of the worldwide Generali Group. She specializes in the strategic SEO and content marketing development to further improve overall visibility and enhanced user content.


Chairman FullSIX Search |

In 2002, he created the company Novelis that he managed for three years. In 2006 he joined the Publicis Group in to work for Webformance agency as CEO and then for Performics agency.

Since 2009 he is the founder and chairman of Novalem, an agency specialized in SEO, which joined the FullSIX Group in 2011.

In 2013, following the reorganization of the service offer of the Group, Franck Sitbon is in charge of FullSIX Search, an agency of the FullSIX Group specialized in the implementation strategies of natural and paid SEO.

He now heads a team of 25 specialists and experts of search engine optimization methods. Among his clients, Franck Sitbon has some major accounts such as Renault, Axa, BNP, MAAF, Dekra, Sodexo, Groupement Mousquetaires, Bayer….

Andraž Štalec

CEO, Red Orbit |

Andraž Štalec is the CEO and Co-founder of Red Orbit, one of the leading digital performance agencies in Adriatic region. He is focused on optimizing digital performance with strong focus on business goals. Data, analytics and performance run through his veins. He is also Google certified trainer and a regular speaker at various international events. At Red Orbit he works with a team of highly specialized professionals to push the limits of digital marketing and challenge the status quo. They measure, analyze and optimize digital users’ behavior. 

Stefan Tärnell

Founder OOZ Marketing AB |

Stefan has worked since 1998 within the online industry mostly within startups but during the last five years in many consulting roles for larger companies. He has worked with search marketing since 2005 and been part of building up a consulting firm. Today he is focused on his own business and owns a large lead generation site as well as doing some strategy work for interesting clients