Judging Criteria

THE JUDGING PROCESS

Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form, as listed in the bullet points below.

These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists. 

Judges will meet to discuss the highest scoring entries and then agree the winner for each category.

 

JUDGING CRITERIA

CAMPAIGN AWARDS (1 – 16)

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between January 2016 - February 2017.

Each entry must include information under the following headings:

•   Total budget

•   Objectives

•   Strategy & target audience

•   Creativity & implementation

•   Results & evaluation

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include one set of supporting materials.

 

INNOVATION / SOFTWARE AWARDS (17 - 20)

The judges will be looking for a clear description of an outstanding innovation or software product, with indication of budget. Judges will be looking for new features / tools added in the last twelve months for the software awards. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between January 2016 – February 2017. 

Each entry must include information under the following headings:

•   Total Budget

•   Overview of the innovation or software

•   Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down. Please do ensure your entry or supporting material includes a demonstration of the innovation / software either in the form or a short video or link to an online video. 

 

TEAM / AGENCY / INDIVIDUAL AWARDS (21 - 29)

Judges will be looking for teams, agencies and individuals that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to search. Judges will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should focus on work completed between January 2016 – February 2017.

Each entry must include information under the following headings:

•   Details of the team / agency / individual

•   Team / agency / individual objectives

•   Recent campaign example

•   Recent achievements

•   Challenges

•   Why you think your entry should win

Entries for the Young Search Professional category must include the nominees date of birth and their age must be 25 or under on the date of the awards ceremony of 27 April 2017.

15 MARCH
Judging session
16 MARCH
Shortlist Announced
27 APRIL
Awards ceremony