2016 Shortlist

BEST USE OF SEARCH – RETAIL

Brainlabs & Always Riding - Keywords are Dead! Long Live Keywords!

Found - Matching the Message with RLD

Koozai & Papa Johns - Delivering Results in Local Markets

MediaCom UK and DFS -  Revenue Boost through Multi-Layered Audience Targeting

MediaVision & Hobbs - Exceptional SEO Growth in Fashion E-Commerce

METS Connect and Leroy Merlin in Poland - Ordinary tools can bring extraordinary results

Wolfgang Digital - Brown Thomas Fashionably Late

Zazzle Media & AO.com - A wasteless Journey

 

BEST USE OF SEARCH – FINANCE

Ecselis & Nationwide Audience and Tech On Our Side

Greenhouse GroupM - Halifax Extra Easy

Latitude - Delivering Live Exchange Rates for Post Office Travel Money

Latitude and London & Country Mortgages - Game of Loans

MediaCom North & The Co-operative Insurance – The Hub

MoneySuperMarket.com - Car Insurance PPC Efficiency Through Data Integration

Performics & Aviva - Driving ROI through gender targeting for car insurance

Merkle | Periscopix & Endsleigh - Audience-based Search Strategy

Starcom MediaVest Group & Royal London - Challenging the Over 50s Market

 

BEST USE OF SEARCH - TRAVEL / LEISURE

Dynamo PR & AttractionTix.co.uk - Can I bring my selfie stick?

Found & Handpicked Hotels - A Multi-Channel Marriage

Found & YHA - Top Tips for Travellers

MEC Manchester & Shearings – “The Rise of the Silver Surfer”

Stickyeyes & Hertz - Destination USA

The Tomorrow Lab & Expedia Ireland - Unique European Sporting Experiences

Verve Search and Expedia Norway  - The Battles of Narvik

Verve Search and Expedia UK - The Accent Map

 

BEST USE OF SEARCH – GAMING

blue2purple - The assisted impact of generic keywords - Golden Palace SEA campaign

Blueclaw & Bwin.Party - Leading the team to three iGaming victories

Branded3 & Ladbrokes Sports - Making the odds visible

Greyheart Media & Dr Vegas Campaign

Liberty & Free Super Tips - SEO and Content Campaign

The Media Image & Coral Casino - Making Every Click Count

Visiplus & Joa Casino – SEO Campaign

Wink & PAF - Opening new roads with Slots 

 

BEST USE OF SEARCH - THIRD SECTOR

Brainlabs & JustGiving - Clicks That Just Keep Giving

Further - Crimestoppers  '10 Years of Most Wanted'

GLL & BlueGlass - Making SEO Better

GroupM Sweden & UNICEF - Crossing the Borders with Programmatic Search

Mediaworks & Trocaire - 7058 More Chickens Year On Year

Receptional & Mencap Giving Learning Disability a Louder Voice

Salford Business School & The Candidate - #passion4digital MOOC

SIDN & Red Cross Campaign

 

BEST LOCAL CAMPAIGN

Bluerank - How to become a millionaire in search results?

Bluerank & Szopex - How to outpace competition in paid search results during Christmas sale

Bluerank for Rainbow - Increasing revenue by 40% during tough time at travel market

Brainlabs & Deliveroo - Delivering PPC Across Europe

Digitas LBi & Marriott - A London Minute & Paris at the Speed of Light

Koozai & Papa Johns - Delivering Results in Local Markets

MEC Manchester & The Gym Group – "Massive gains” in the digital marketplace

MediaCom Norway & Creuna Norway - Fueling the minds of price savvy consumers

 

BEST LOW BUDGET CAMPAIGN

Local Fame - Fantastic Removals

Performics Spain & Red Bull challenged to deliver high sophisticated targeting with low budget

PerformicsAKM3 - There is more behind the Google horizon

PushON & Buytshirtsonline - The Perception of Colour

Salford Business School & The Candidate - #passion4digital MOOC

The Tomorrow Lab and Hill Engineering - TEFRA on tour

Vertical Leap & Property Personnel - Recruiting the robots

 

BEST USE OF PR IN A SEARCH CAMPAIGN

Branded3 and WatchShop.com

Democracy & Corgi – Homeplan A Crisis for the Digital Age

Evolved Digital - Terry’s Fabrics Naughty Pets Campaign

Propellernet & Kuoni  Sands of the Indian Ocean

Search Laboratory and Viking  In an Office Far Far Away

Stickyeyes & Motors.co.uk - How Road Smart are you?

Verve Search and Expedia UK - The Accent Map

Verve Search and Expedia Sweden - The Virtual Tour of Malmo Castle

 

BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN

Caliber & Thomson (TUI) - Name our Plane

Further - Crimestoppers  '10 Years of Most Wanted'

MEC Manchester - Headlining Glastonbury with GWR

SIDN & Fundacion Biodiversidad SM-Search Campaign

SMFB Engine - Santander Consumer Bank - Some Ideas are worth realizing

SMFB Engine - Statoil Retail and Fuel - Real Precision - Getting a hot dog in front of 560 million people

Wolfgang Digital & iClothing - Know Your Audience

 

BEST INTEGRATED CAMPAIGN

Arena Media (Havas Media Group) & Westfield - Bridging the gap in Mobilegeddon

blue2purple & Red Market - How to reconcile online and offline? Boost you store visits with digital marketing

iProspect & BMW - Driving Dealer Footfall To Accelerate Omnichannel Performance

MEC Global Solutions & VODAFONE - My Vodafone App Install Campaign in Spain

MediaCom UK & Sony Mobile - Riding the Waves of Competitor TV Activity

Performics Poland - Undofen Cross Channel & Cross Device Campaign

Performics and Toyota Italy - Dealer Project SEM SEO and Display Campaign

Unique Digital & Addison Lee - Integrated App Promotion Campaign

Wolfgang Digital & Littlewoods - Ireland Christmas Campaign

 

BEST MOBILE CAMPAIGN

blue2purple - Reaching mobile users during their most important search moment

Found & Square Meal - Squaring Up to Mobile

iProspect & Cofidis Belgium - Mobile Search Strategy

MEC Global Solutions & VODAFONE - My Vodafone App Install Campaign in Spain

MediaCom Norway & Creuna Norway - Fueling the minds of price savvy consumers

Merkle | Periscopix & Oasis - Mobile conversions increase 255% YOY

Precis Digital & Zmarta Group - Zmart analysis led to information advantage

V-NOM & Expand Online - Successful mobile recruitment

 

BEST PPC CAMPAIGN

Bluerank for Rainbow - Increasing revenue by 40% during tough time at travel market

Brainlabs & Deliveroo - Delivering PPC Across Europe

DigitasLBi Spain & Bupa Global - A Success Performance Campaign in LATAM

Found & Hand Picked Hotels - A Paid Search Proposal

MoneySuperMarket.com  - Car Insurance PPC Efficiency Through Data Integration

Nuuk Digital & Chipolo - Driving The Holiday Search

The Engine & Reykjavik Excursions - Tour Operations PPC Campaign

Wolfgang Digital & iClothing - Know Your Audience

 

BEST SEO CAMPAIGN

Bluerank for Leroy Merlin Poland - Do It Yourself. Dominate search rankings for DIY!

Inside Online & Dreams - Innovative Content Led SEO

Latitude & London & Country Mortgages - Game of Loans

Mavens of London & Cleanipedia - Delivering Smart Cleaning Tips to Millions Worldwide

MediaVision & Hobbs - Exceptional SEO Growth in Fashion E-Commerce

Peak Ace & Classic Trader – Driven by Desire!

Semetrical - Fish4jobs - UK SEO Campaign

SuperOffice - SEO & Content Marketing Strategy 2015

Verve Search - Upping the Game for Expedia Nordics

 

BEST PAN EUROPEAN CAMPAIGN

Brainlabs & Deliveroo  Delivering PPC Across Europe

Exposure Digital - Triumph & Exposure - Find the One

Found & Vitec - Focused on Exposure

Havas Media & Iglo  Pan-European SEO strategy

MEC Global Solutions & XEROX  From Lead Generation to Sales

Stickyeyes and Hertz - Destination USA

SuperOffice  SEO & Content Marketing Strategy 2015

Verve Search  - Upping the Game for Expedia Nordics

 

BEST USE OF CONTENT MARKETING

Bluerank for Leroy Merlin Poland - Do It Yourself. Dominate search rankings for DIY!

DigitasLBi & Marriott Intl.  Madrid Se Enciende Campaign

Grayling - Ketel One Vodka: World Class Brunch

Greenhouse GroupM - Halifax Extra Easy

Latitude & London & Country Mortgages - Game of Loans

MediaCom & Bayer - Rennie Mystery Box Challenge

PushON & Buytshirtsonline - The Perception of Colour

Search Laboratory & Viking - In an Office Far Far Away

 

INNOVATION – CAMPAIGN

Brainlabs & Deliveroo - Delivering PPC Across Europe

ESV Digital and Evans Cycles - Google Shopping  Going Up Another Gear

GroupM Sweden and UNICEF - Crossing the Borders with Programmatic Search

KliKKi and ICA – Market Driven Site Architecture

MediaCom Norway & Creuna Norway - Fueling the minds of price savvy consumers

PerformicsAKM3 for AEG - Finding innovation behind the Google horizon

Verve Search and Expedia Sweden - The Virtual Tour of Malmo Castle

Wolfgang Digital & iClothing - Know Your Audience

 

INNOVATION – SOFTWARE

Sponsored by

cClearly - Paid Search Targeting Platform

Click Consult & TRAX Technologies - Making A Science Of Search Marketing

Cogniteev - OnCrawl Open Source Log Analyzer for SEO

Linkody - easy-to-use backlink tracking SEO tool

Optmyzr -Enhanced Scripts for AdWords

Ozae - tools for storytellers

Searchmetrics - Visibility Guard

SEOmonitor.com - The SEO suite for winning pitches

Trisolute Software - Trisolute News Dashboard

 

BEST PPC MANAGEMENT SOFTWARE SUITE

Adinton - Bid Management and Attribution Modeling Software

iProspect Netherlands with iActivate

Kenshoo - Agile Marketing Technology

Marin Software - Leading Edge Technology Combining Advanced Optimisation Intuitive Design And Massive Scale

Optmyzr Inc. - Optmyzr PPC Management Tools and Reports

Refined Labs - Refined Ads

 

BEST SEO SOFTWARE SUITE

Sponsored by

Analytics SEO - AnalyticsSEO.com

G4interactive – Myposeo

Linkdex - All new Linkdex - The SEO platform of choice for Professional Marketers

Searchmetrics - Searchmetrics Suite

 

BEST SEARCH SOFTWARE TOOL

Sponsored by

Acquisio  - Acquisio's Bid & Budget Management

Adthena

Botify - Improve your SEO with Data

cClearly - Paid Search Targeting Platform

DeepCrawl

intelliAd Media - intelliAd Performance Marketing Platform

Productsup - Product Data Management and Optimization Tool

WooRank - Website Review tool

 

BEST IN-HOUSE TEAM

AVG Online Advertising Team

Blue Hive & Ford

Direct Line Group -  Paid Search Team

MoneySuperMarket.com Digital Team

SuperOffice SEO Team

 

BEST SMALL INTEGRATED SEARCH AGENCY

MediaVision

SIDN

 

BEST LARGE INTEGRATED SEARCH AGENCY

Forward3D

Latitude Digital Marketing

MEC Manchester

MediaCom

Propellernet

Reprise Media

Stickyeyes

 

BEST SMALL PPC AGENCY

blue2purple

Receptional

SIDN

The Media Image

Wolfgang Digital

 

BEST LARGE PPC AGENCY

Brainlabs

Merkle | Periscopix

Precis Digital

 

BEST SMALL SEO AGENCY

BlueGlass

Further

Search Foresight

SIDN

The SEO Works

Verve Search

 

BEST LARGE SEO AGENCY

Sponsored by

Branded3

Click Consult

Mediaworks UK

Search Laboratory

 

YOUNG SEARCH PROFESSIONAL

Alexandra Lever, MEC Manchester

Chris Taylor, Latitude

Craig Brown, NMPi London

Danny Callan, Ice Box Designs

Ellie Schofield, Grayling

Katarina Cierna, AVG

Natalie Chappell, We Are Arise

Sophia Glennon, Confused.com

 

EUROPEAN SEARCH PERSONALITY OF THE YEAR

This award will be announced on the evening

 
6 JANUARY
Awards launch, entries open
4 MARCH
Extended Entry Deadline
23 MARCH
Judging session
24 MARCH
Shortlist Announced
4 MAY
Awards ceremony